The circa 7 hectare (ha) site for the proposed development is located on the western side of Alcester Road. To the north of the site lies Brick Kiln Lane, with existing residential properties and a group of office buildings to the north east. The western boundary of the site is formed by the A435 Hollywood bypass.
To the south of the site are two small paddocks and a number of residential properties, with the A435/Alcester Road/Station Road/Middle Lane roundabout.
The site is in a highly sustainable location, being immediately adjacent to the existing settlement boundary of Wythall. There are parades of shops at Drakes Cross around 900m north of the site, with more shops located approximately 1.1 km to the east on Station Road. Meadow Green Primary School is approximately 400m to the east of the site, within an easy walking distance. Woodrush High School is approximately 1.5 km to the north of the site. There are existing bus stops located close to the site along Alcester Road, served by the 150, 302 and 502 bus services. Wythall Railway Station is located an approximately 1.4 km walk to the east of the site.
Taylor Wimpey was formed by the merger of George Wimpey and Taylor Woodrow in 2007. With a history dating back to the 19th Century, Taylor Wimpey is one of the largest homebuilders in the UK and aims to be the nation’s leading residential developer for creating value and delivering quality. Taylor Wimpey is passionate about working with local people, businesses, local authorities and its customers to build aspirational homes.
Find you more about Taylor Wimpey at www.taylorwimpey.co.uk.
Taylor Wimpey is preparing an outline planning application for a sustainable new neighbourhood at the site west of Alcester Road, which would deliver the following:
- Approximately 100 high-quality, energy efficient homes at a highly sustainable location close to local services.
- Up to 50% of the new homes would be provided as affordable housing, including shared ownership homes which would appeal to first time buyers.
- There is also potential to provide accessible homes for local people seeking to downsize.
Homes would be built to the Future Homes Standard in a gas-free development with all homes equipped with air source heat pumps, PV (solar) panels, EV charging points and uprated insulation. - The layout is landscape-led, shaped by existing field patterns, with the retention of higher value habitats such as hedgerows and matures trees, and the provision of a large area of new high-quality public open spaces on land currently inaccessible to the community.
- The northern part of the site contains attractive pools and mature trees. Due to drainage constraints, it is proposed that this part of the site would remain undeveloped, with landscaped public open space provided alongside biodiversity enhancements and a new public walk linking to Brick Kiln Lane. This walk will connect to paths running through the site with new pedestrian access points on Alcester Road.
- There is the potential for local areas of play to be provided within the new landscaped open spaces.
- Vehicular access to the site would be taken via a new single access point from Alcester Road.
- A sustainable drainage strategy designed to reduce surface water runoff. Surface water run-off would be collected by two attenuation basins on the site. These new basins – or ponds - would hold surface water within the site, alleviating the current situation where surface water runs off the site in an uncontrolled manner. In addition, these attenuation basins will provide opportunity for biodiversity enhancements through the provision of additional wetland habitat with associated planting.
- It is expected that the development could generate a package of investment to support local infrastructure.
The proposed development site occupies a highly sustainable location on the edge of the settlement boundary of Wythall.
Local planning authorities are required by the Government to update their Local Plans every five years. The current development plan for Bromsgrove District was adopted in 2017 and has now fallen significantly out of date. Bromsgrove District Council has acknowledged it needs to prepare a new local plan, the preparation of which is under way.
The site of the proposed development has been promoted through the emerging new Local Plan as a sustainable opportunity to contribute to housing requirements in Wythall. While it has not yet been identified as a preferred option for housing delivery in the emerging plan, it appears that this is largely due to perceived noise constraints from the Hollywood Bypass.
The site is presented as an alternative option in the ongoing Regulation 18 consultation on the emerging Local plan and Taylor Wimpey continues to actively promote this site for inclusion in the Local Plan as a more logical and sustainable location to contribute to local housing need than some other sites being proposed. Alongside this, an outline planning application will be able to demonstrate that the noise constraints from the A435 can be overcome.
An outline planning application establishes the broad principles of development, such as access arrangements, illustrative concept layout, number of homes and general extent of development.
If outline planning consent is granted, a detailed planning application called a reserved matters planning application would be prepared. This would include more detail such as architecture, materials, detailed layout and landscaping, and would be subject to further consultation with the local community before being submitted for determination. Both outline and Reserved Matters planning applications are subject to statutory consultation carried out by the Local Planning Authority (Bromsgrove District Council).
The National Planning Policy Framework (NPPF) requires that local authorities are able to demonstrate a five-year housing land supply. This is the amount of land that the Council must identify to ensure there are sufficient deliverable sites for residential development over the next five years. Bromsgrove District Council currently cannot demonstrate a five-year supply of deliverable housing land. In light of this, an outline planning application alongside the ongoing Local Plan process will help to contribute to meeting this shortfall at an early stage in the plan process, bolstering the council’s five-year housing land supply position.
In line with the “golden rules” set out by government for the development of sites that were previously in the Green Belt, it is expected that up to 50% of the new homes at Alcester Road will be provided as affordable housing. While the precise mix of affordable housing will be determined in liaison with the Housing Team at Bromsgrove District Council, it is anticipated that this would include a mix of homes for social rent and shared ownership homes that would appeal to first time buyers.
At Taylor Wimpey, our purpose is to build great homes and create thriving communities. We are embedding sustainability across our business, delivering high-quality homes and places where customers can enjoy a good quality of life and adopt a more sustainable lifestyle.
Our new neighbourhood in Wythall will provide energy-efficient homes built to the Future Homes Standard. This will see all homes equipped with air source heat pumps, PV (solar) panels, EV charging infrastructure and very high standards of insulation.
The layout is landscape-led, shaped by existing field patterns, with the retention of higher value habitats such as hedgerows and matures trees, and the provision of a large area of new high-quality public open spaces on land currently inaccessible to the community.
In addition, the northern part of the site contains attractive pools and mature trees. Due to drainage constraints, it is proposed that this part of the site would remain undeveloped, with landscaped public open space provided alongside biodiversity enhancements and new public walks linking to Brick Kiln Lane.
The site is located entirely within Flood Zone 1 of the Environment Agency’s flood map for planning, which is land considered to be at a low probability of flooding from rivers.
The Environment Agency’s Risk of Flooding from Surface Water mapping shows a surface water flow route within the northern parcel of the site, which follows the low-lying topography. There are also watercourses and ditches located within this northern parcel which feed the existing ponds and ultimately flow towards Brick Kiln Lane and Alcester Road. For this reason, it is proposed that there will be no development within this area, with the provision of high-quality public open space and biodiversity areas.
Surface water runoff generated by the development would be collected by two new attenuation basins on the site. These new basins – or ponds - would hold surface water within the site, alleviating the current situation where surface water runs off the site in an uncontrolled manner. The drainage strategy for the site will be designed to reduce surface water runoff.
This Sustainable Drainage Systems (SuDS) for the site will be designed to accommodate the 1 in 100-year storm event with an uplift to account for future climate change.
Furthermore, the attenuation basins will provide opportunity for biodiversity enhancements through the provision of additional wetland habitat with associated planting.
A Flood Risk Assessment will be produced in accordance with national policy and guidance to assess all sources of flood risk and to demonstrate that the proposed development will have no detrimental effect on flood risk in the wider catchment.
Primary vehicular, pedestrian and cycle access into the site will be taken from Alcester Road at a point to the south of the existing office buildings at Drake’s Court. It is likely that due to the existing nature of Alcester Road the access junction into the site will take the form of a T-junction with a ghost right turn lane. To increase connectivity, further pedestrian and cycle access will be created further south along the site’s eastern boundary on Alcester Road.
There is also potential to create a footpath link through the extensive public open space within the site, linking to the northwest corner of the site on to Brick Kiln Lane. This will provide an attractive alternative traffic-free walking route between Alcester Road and Brick Kiln Lane.
New walking routes will be set within the extensive new public open space which will also provide a play area and biodiversity areas. This will provide pedestrian links to Brick Kiln Lane, connecting to paths running through the site with new pedestrian access points on Alcester Road.
Given the site’s sustainable location close to existing services, there are numerous options for sustainable travel in the immediate locality and further afield.
There are existing bus stops located close to the site along Alcester Road, served by the 150, 302 and 502 bus services. Wythall Railway Station is located an approximately 1.4 km walk to the east of the site.
A key consideration with a planning proposal such as this is to ensure that local services receive the investment they need to accommodate housing growth in the local area.
It is expected that the development could generate investment into key local infrastructure such as healthcare and education, and any investments made will be informed by consultation carried out by Bromsgrove District Council with statutory bodies such as the local NHS Integrated Care Board and the local education authority. For example, it may be determined appropriate that the development would contribute to the provision of a new school as part of one of the other more strategic-scale sites emerging through the new Local Plan.
Any investment will be secured via a legally-binding agreement (called a Section 106 agreement) between Taylor Wimpey and the Council.
Following this consultation, we will review all feedback we receive by midnight on Sunday 19th October, before finalising and submitting an outline planning application to Bromsgrove District Council.
This consultation website will be updated with information about the submitted plans and email notifications will be sent to all who have opted-in to receive them advising of the outline planning submission.
Once the outline planning application has been submitted and registered by Bromsgrove District Council, the council will carry out Statutory Consultation on the plans, seeking feedback from statutory bodies such as Wythall Parish Council, the local NHS Integrated Care Board, education providers and highways authorities, as well as members of the public.
The council will then make a decision on our outline planning application.
We want to ensure that the emerging proposals align as much as possible with the priorities and aspirations of the local community in Wythall.
We have launched this dedicated consultation website which provides an opportunity for local residents to view and help shape the proposed development and to provide feedback on the proposed new homes and extensive public open spaces.
As well as this online consultation, we are also presenting the information at a consultation drop-in exhibition. This will provide an additional opportunity for members of the community, including those who have limited access to the internet, to view the proposals, speak to members of the project team and provide feedback.
The details of the consultation exhibition are as follows:
Date: Friday 10th October 2025
Venue: Wythall Village Hall, Alcester Rd, Wythall, B47 6JL
Time: 2pm – 6:30pm
If local residents have any queries, please contact our consultation team on 01225 667097 or hello@twalcesterroad.co.uk.
If you would like to be kept up to date about the new homes that will be available on this development if and when planning permission has been approved, you can do so by visiting the following webpage and clicking the ‘Register Interest’ button.
www.taylorwimpey.co.uk/new-homes/wythall/alcester-road
If local residents have any queries, please contact our consultation team on 01225 667097 or hello@twalcesterroad.co.uk.